Logos in the fashion industry

How to create a fashion logo

You must have heard the saying, “A beautiful dress helps to impress.” If you want to open an online clothing store, you need to do more than offer a broad and attractive selection of footwear, apparel, and accessories. You need to create a unique visual identity for your brand.

What does a good fashion logo look like?

Every business uses its logo to make the right impression on its target audience. You can convey to your customers any message such as “elite clothing” or “reasonable prices.” Also, a logo can convey attributes such as quality, style, durability, comfort, and much more.
Be sure to consider the interests and expectations of your target audience. For example, a bright and cheerful logo is an excellent idea for a children’s clothing store. On the other hand, it is hardly appropriate for an online store that sells men’s clothing and accessories. When designing your future concept, consider the feeling and associations that your products are supposed to evoke.

Creating a logo: methods and tools

Everything depends on your options. You can design a logo yourself, hire a designer or design studio, tender or use a specialized online service.

If you are drawing badly or need time, be prepared to pay a higher price to a designer or design studio. If time does not matter, it may be a good idea to have an offer written out. Online services can save you time and money. Let’s see how you can use websites like Logaster to create an ideal logo for your online clothing store.

Start with a symbol

Her icon may be related to the fashion industry and have male or female silhouettes. Animal pictures can be an excellent choice for children’s clothing, as well as adult clothing and accessories. In addition, your logo may contain accessories that you sell (gloves, hats, belts, goggles) or other garments. Many online clothing stores prefer text logos with beautiful handwritten fonts.

As you follow popular trends, you should use fresh ideas to distinguish your logo from others.

Choose a color

A clean color scheme can increase the effectiveness of your logo, just as an inappropriate color scheme drives out potential customers. Color can create a certain mood and create individual associations. For example, red symbolizes passion, activity, strength, energy, and love. It is very important to find the best color to reflect your brand identity.

But which colors are good for the purchasing industry? And a clothing store in particular? First, look at bright colors that attract the attention of customers. Second, find out which attributes characterize your business. Here are the connotations behind some of the brightest colors:

  • Red (bright, energetic, catchy)
  • Pink (good choice for children’s clothing)
  • Yellow (sunny color, combined with joy, positive vibrations and energy)
  • Black (refined style and elegance)
Take a look at the logos of your competitors to discover successful color solutions for your niche. Try to avoid multicolored logos. If necessary, do not use more than two matching colors and their shades.

Choose a font

The font is as important to your logo as color. The logo color combination influences the visual perception of your logo. It also determines how clear and memorable your text message will be.

– Readability. In addition to visual appeal, a font must be easy to read across different backgrounds (website header, social media page, business card, badge, t-shirt, etc.).

– Balance. Choose a thick font (Garamond, Europe, etc.) to give it a big symbol. If your logo has little or no icon, you can play with more refined fonts.

– Be careful with small items. In search of a perfect option, avoid hard-to-read fantasy fonts with multiple scrolls and serifs. Souvenir, Micra, and similar fonts will work well.

DesignEvo – Design brand logos for free

Use DesignEvos clothing brand logo designer to create attractive clothing brand logos for free. With DesignEvo you do not have to hire a professional designer with high pay. It offers many fashion brands templates for your shirt brand, hat brand, dress brand, etc. There are millions of icons, stylistic fonts and the powerful editing tools, these are your three magic weapons to create personal and outstanding logos. All features are free and easy.

Logos of famous fashion brands

Helly Hansen was a Norwegian captain who began in 1877 to produce oil jackets, clothing and tarpaulins from linen impregnated with linseed oil. Today, the brand is known for its outdoor sports equipment, waterproof gear and clothing for the sailing and snow sports community.

The creatively combined HH-fashion logo design divides on the diagonal and presents itself as a unique and memorable trademark.

In Helvetica Bold, the logo shows balance, with boldness, often because of the red and white associated with Switzerland.

Founded in 1924 by legendary fashion designer Hugo Ferdinand Boss, Hugo Boss AG is one of the most popular and readily recognized fashion brand logos in the world.

The logo is incredibly simple, set in a custom Univers font in black and white.

This stands for integrity, elegance and excellence in brand interpretation.

Bulgari is an Italian jewelry and luxury brand that manufactures and markets various product lines such as jewelry, watches, fragrances, accessories and hotels.

The brand is usually written as BVLGARI in the classical Latin alphabet and is derived from the surname of the Greek founder of the company, Sotirios Bulgaria.

We could not find the font of the Bulgari brand logo, which could actually be tailor-made, but a close variant is “Times Small Text” by Monotype.

Chanel is a famous French fashion house known for its haute couture, ready-to-wear and fashion accessories. It was originally founded by the Parisian Coco Chanel, who designed the logo in 1925.
It consists of two intertwined, mirrored C-letters and has become one of the most iconic logos of the fashion industry. A recurring story implies that the Chanel logo was inspired by the Château de 
Cremat, a pair of intertwined Cs.

Nike is an American multinational company involved in the design, development, manufacture, and worldwide marketing and sale of footwear, apparel, equipment, accessories, and services.
The Nike “Swoosh” is a trademark designed by Carolyn Davidson in 1971 while working as a graphic designer at Portland State University.

Company executives chose the brand, now known worldwide as Swoosh, and paid $ 35 ($ 206 in 2015) for their services.

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