Website Marketing and Promotion and How to do it Effectively

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Website Marketing and Promotion
Website Marketing and Promotion


Building a great website is obviously a very big step for any business. It holds a lot of importance in today’s world which more or less revolves around the digital atmosphere as much as it revolves around human emotions and spirit. It is not the last step however and if you feel that just by building a website you are well on your way to achieving your goals, you are about to meet a harsh reality. Building a website is a big step, however all the hard work really begins after it. That hard work is called website marketing, maintenance and website promotion.


Promoting and marketing your website can be a really arduous task and sometimes quite an intimidating one too. Confusions left, right and center about what to do next and add to that the expenses of ringing in all the changes and marketing campaigns, it is obviously nothing wrong if you feel overwhelmed with the task in hand. If such is your case, you have landed on the right blog. Here is what you can do to promote and market your website in an effective manner with the right steps that will keep your website at the top of the audience minds while also being pocket friendly so that it all works out well.


Solidifying your SEO stance: The most widely used step for website marketing and promotion there is today, SEO (effective SEO that is) has shown time and again why it is a trusted pathway to promoting your website. SEO, or search engine optimization is hands-down one of the most effective ways to get your website ranking on Google (and other search engines). SEO is totally free and the competition is open to everyone, based on the quality of the content you publish, the fluidity of the navigation you offer to your visitors, and the number of links you receive from the outside. Among other factors, good SEO is accomplished by setting certain keywords and phrases throughout your website and other techniques. SEO requires some time and effort, but if it is done right, it is bound to make your life easier and help your website in the long run. 


Email marketing: Just like SEO, a lot of the marketers will talk in depth about using email marketing for promoting your website, and we are here to say that they are not wrong. Email marketing is a great tool because most people need to be engaged multiple times before they buy. It’s been around for years, and is still one of the strongest ways to engage potential and current customers. Give people a compelling reason to subscribe (contests, great content, insider information, etc.) and then continually send great content so they don’t unsubscribe. If you believe that your content is up to the mark to stay with consumers for a long period of time, email marketing is worth investing your time. 


Preparing a good pitch for your website: How we pitch our brand is an extremely important aspect of how successful our brand will become in the future. It is important to remember that it should look like a pitch that attracts and not just an item that is being marketed for the sake of it. Also remember, don’t spam your prospects. There are certain techniques to getting a favourable response from strangers on the internet, and mass-emailing a template you created in three minutes is not one of them. Do your research on the blog and editor you’re reaching out to. Dedicate some time and effort in acquainting yourself with the blog’s content and check out the other guest bloggers already posting there. Use this information to personalise your pitch, apply some common sense in getting into the editor’s good graces and you’ll see a world of difference in the responses you receive. 


Using the power of social media to your advantage: One of the things most people cannot live without nowadays is social media. Right from the top sportsmen to an up and coming music star, or from a well established entrepreneur to a gradually growing business brand, everyone requires their daily dose of social media. Why not then use it to promote your website? Whether it’s Facebook, Twitter, Instagram, or Snapchat (and hopefully it’s a combination of one or all of them), posting and commenting is important to build a community. Regularly engaging with your audience can also increase the chances of them sharing your content, which is free promotion for your website. Don’t forget to cross-promote so all of your networks get to benefit from as much of your content as possible, like sharing your Instagram video to Twitter or your latest blog post on your Facebook page. You can also add a social bar to your website so that your visitors can easily find your social profiles and share your website.


Retargeting is equally important: All those cookies that keep popping up on your screens from time to time can be boring as a consumer but they play a very important role for your website’s marketing. Retargeting ads work by placing a tracking cookie on each of your visitor’s computers. Then, when they leave your site, they start seeing ads to come back. Using this type of advertising helps you reach visitors who leave without conversion and makes retargeting a valuable strategy in getting those visitors to come back and convert. You’ve already worked hard to get people there then why not ensure they convert as well. 


There is a lot more that you can do in order to promote your website, what you need to remember is what helps your website the best. For that you have to be very clear about your brand's identity and who forms the key components of your audience. Depending on your audience, the marketing of your website will differ. The channels necessarily won’t but how much time and money you invest in them definitely will.


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