How to create a fashion logo
You must
have heard the saying, "A beautiful dress helps to impress." If you
want to open an online clothing store, you need to do more than offer a broad
and attractive selection of footwear, apparel, and accessories. You need to
create a unique visual identity for your brand.
What does a good fashion logo look like?
Every
business uses its logo to make the right impression on its target audience. You
can convey to your customers any message such as "elite clothing" or
"reasonable prices." Also, a logo can convey attributes such as
quality, style, durability, comfort, and much more.
Be sure to
consider the interests and expectations of your target audience. For example, a
bright and cheerful logo is an excellent idea for a children's clothing store.
On the other hand, it is hardly appropriate for an online store that sells
men's clothing and accessories. When designing your future concept, consider
the feeling and associations that your products are supposed to evoke.
Creating a logo: methods and tools
Everything
depends on your options. You can design a logo yourself, hire a designer or
design studio, tender or use a specialized online service.
If you are
drawing badly or need time, be prepared to pay a higher price to a designer or
design studio. If time does not matter, it may be a good idea to have an offer
written out. Online services can save you time and money. Let's see how you can
use websites like Logaster to create an ideal logo for your online clothing
store.
Start
with a symbol
Her icon may
be related to the fashion industry and have male or female silhouettes. Animal
pictures can be an excellent choice for children's clothing, as well as adult
clothing and accessories. In addition, your logo may contain accessories that
you sell (gloves, hats, belts, goggles) or other garments. Many online clothing
stores prefer text logos with beautiful handwritten fonts.
As you
follow popular trends, you should use fresh ideas to distinguish your logo from
others.
Choose
a color
A clean
color scheme can increase the effectiveness of your logo, just as an
inappropriate color scheme drives out potential customers. Color can create a
certain mood and create individual associations. For example, red symbolizes
passion, activity, strength, energy, and love. It is very important to find the
best color to reflect your brand identity.
But which
colors are good for the purchasing industry? And a clothing store in
particular? First, look at bright colors that attract the attention of
customers. Second, find out which attributes characterize your business. Here
are the connotations behind some of the brightest colors:
- Red
(bright, energetic, catchy)
- Pink
(good choice for children's clothing)
- Yellow
(sunny color, combined with joy, positive vibrations and energy)
- Black
(refined style and elegance)
Take a look
at the logos of your competitors to discover successful color solutions for
your niche. Try to avoid multicolored logos. If necessary, do not use more than
two matching colors and their shades.
Choose
a font
The font is
as important to your logo as color. The logo color combination influences the
visual perception of your logo. It also determines how clear and memorable your
text message will be.
-
Readability. In addition to visual appeal, a font must be easy to read across
different backgrounds (website header, social media page, business card, badge,
t-shirt, etc.).
- Balance.
Choose a thick font (Garamond, Europe, etc.) to give it a big symbol. If your
logo has little or no icon, you can play with more refined fonts.
- Be careful
with small items. In search of a perfect option, avoid hard-to-read fantasy
fonts with multiple scrolls and serifs. Souvenir, Micra, and similar fonts will
work well.
DesignEvo - Design brand logos
for free
Use
DesignEvos clothing brand logo designer to create attractive clothing brand
logos for free. With DesignEvo you do not have to hire a professional designer
with high pay. It offers many fashion brands templates for your shirt brand,
hat brand, dress brand, etc. There are millions of icons, stylistic fonts and
the powerful editing tools, these are your three magic weapons to create
personal and outstanding logos. All features are free and easy.
Logos of famous fashion brands
Helly Hansen
was a Norwegian captain who began in 1877 to produce oil jackets, clothing and
tarpaulins from linen impregnated with linseed oil. Today, the brand is known
for its outdoor sports equipment, waterproof gear and clothing for the sailing
and snow sports community.
The
creatively combined HH-fashion logo design divides on the diagonal and presents
itself as a unique and memorable trademark.
In Helvetica
Bold, the logo shows balance, with boldness, often because of the red and white
associated with Switzerland.
Founded in
1924 by legendary fashion designer Hugo Ferdinand Boss, Hugo Boss AG is one of
the most popular and readily recognized fashion brand logos in the world.
The logo is
incredibly simple, set in a custom Univers font in black and white.
This stands
for integrity, elegance and excellence in brand interpretation.
Bulgari is
an Italian jewelry and luxury brand that manufactures and markets various
product lines such as jewelry, watches, fragrances, accessories and hotels.
The brand is
usually written as BVLGARI in the classical Latin alphabet and is derived from
the surname of the Greek founder of the company, Sotirios Bulgaria.
We could not
find the font of the Bulgari brand logo, which could actually be tailor-made,
but a close variant is "Times Small Text" by Monotype.
Chanel is a
famous French fashion house known for its haute couture, ready-to-wear and
fashion accessories. It was originally founded by the Parisian Coco Chanel, who
designed the logo in 1925.
It consists
of two intertwined, mirrored C-letters and has become one of the most iconic
logos of the fashion industry. A recurring story implies that the Chanel logo
was inspired by the Château de
Cremat, a pair of intertwined Cs.
Nike is an
American multinational company involved in the design, development,
manufacture, and worldwide marketing and sale of footwear, apparel, equipment,
accessories, and services.
The Nike
"Swoosh" is a trademark designed by Carolyn Davidson in 1971 while
working as a graphic designer at Portland State University.
Company
executives chose the brand, now known worldwide as Swoosh, and paid $ 35 ($ 206
in 2015) for their services.
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