The world of unorthodox practices is what I have named this
world as. It is completely based on creative processes and innovation. One
field that explicitly saw the same is in the field of marketing. To keep
creativity out of marketing means failing at attracting customers in the
current times. But one more thing that is essentially important in today’s
marketing is to choose the platform. In this world of the digital marketing
landscape, the number of platforms for digital content posting has increased
but do you have the idea about which ones are the best? Well, we here have
brought you the list of top 5 most loved digital marketing platforms in the
world.
Facebook
Who in this world would not be aware of Facebook? 4 Billion
people have registered to this platform and this makes is the most used site in
the world. But how does it makes the best for digital marketing? Well, Facebook
since is used by a lot of people thus it is one of the best platforms for
marketing. Moreover, the reason that it has topped the list here is that it
allows people to post video, audio and written content which gives marketers a
chance to be as creative as they can be and this is what surely marketers need.
The business would not mind paying a bit of attention and money to be in the
eyes of millions of people at the same time.
Instagram
Another social media platform that has boomed and is on a peak
in the world currently. Although it allows only visual content which is images
and videos still it has caught the attention of businesses for marketing
purposes and the reason is that it is targeted for a specific audience with a
specific type of content. The possibility of depicting creativity and having the
reach of millions have made the businesses to consider it.
Wikipedia
Wikipedia, The Wikipedia is also in this list. Are you a bit
surprised because you have always known this platform as an online encyclopedia
and never as a marketing platform right? Well, although it was launched as an
online encyclopedia it has now been considered as a top choice of businesses
for content marketing purposes. The biggest reason for the same is that it is
in the top most visited websites in the world. Also, it is considered to be a
platform that gives you SEO support for increasing the conversions. You can
even find an online Wikipedia page creator who can work on creating your
best page. This is easy to get as well as cost-effective platform to make the
contemplations on your marketing objectives.
Quora
This is a bit different as a platform than what I have
listed till yet. It is not a social media platform but a forum kind of
platform. Here people come to have their doubts and queries cleared. Marketers
have turned even this into an opportunity that they can grab for making the
attention of people towards their product or brand. Here the marketers
participate in solving the queries by suggesting them the products that could
be best for their queries. This platform is accessed by many people
specifically for suggestions and this is the biggest reason for businesses
liking this platform for their marketing objectives.
YouTube
The industry of YouTube has grown rapidly. Faster than
anybody could have thought and it has grown much more than people did predict.
However, marketers always tend to find their purposes in everything becoming
popular and successful. Marketers did the same with YouTube. The YouTubers were
focusing on gaining the maximum views of people through videos whereas
marketers with their amazing and creative product placement made the YouTube
videos to be used in their course and then this thing became a trend in the
business marketing. Currently, we see ads and commercials in the YouTube videos
which is a result of the same. It is although much more expensive than any of
the platforms that are listed here but it surely gets you maximum engagement as
well. It makes the target market to be indulged with the brand and the content
which is how you convert the target market into your customers and this is the
reason that businesses like it for.
These are a few platforms that have been liked by all the entrepreneurs and businesses in the current times. One of the common reasons is that all of these platforms have got amazing reach to the public out in the world however each of these platforms has got some other benefits to offer which makes businesses to love them even more.
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